Phygital = Physical × Digital

Phygital Shopping Cart is the second episode of the Phygital Supermarket Trilogy.

SHOPPING CART MINIATURE SENARIOS

The main character of the story is a shopping cart (or a trolley). In a shopping cart in a supermarket, we designed six miniature model scenarios, which can be organically combined in a shopping cart. Each miniature scene contains a miniature version shopping cart to tell a short story, and each scene embodies a technology or design method which we explored with Cinema 4D and Redshift Renderer. We selected the most familiar, unremarkable, and most overlooked object in life (that is, common daily necessities in supermarkets), and explored these familiar objects through a unique workflow we developed with Cinema 4D and Redshift rendering technology. Things were explored on the playful side, either enlarge the size or manipulate it with Effectors in order to take a look at what magical effects will burst out. Therefore, in each mini-model scene, in addition to the narrative of the story, a technique is also expressed. As title sequence is used as the format of this film, we use the text on the screen to introduce the story and design techniques of each scene.

The following is a brief introduction to the content of each miniature scene:

1. Farm / Boolean

In a farm covered with LEGO blocks, apples are bitten off by blueberries.

2. 3D Cinema / Displacement

The iPhone becomes a theater in a small world. Video and flying texts on the screen are extruded out based on moving displacement maps to play “Real”3D movies to the audience which are mini shopping carts.

3. Playground / Painting Brush Strokes

Floating painting brush strokes are smeared into various slope ramps to create a playground for small shopping carts. Those brush strokes also smeared on gloves, and the bumpy surface becomes a rock wall for climbing. These paint materials are materials that we first test the shape and pattern in reality with real acrylic paint, and then scan, import, and manipulate in the digital world.

4. Restaurant / Voronoi Fracturing

Lay's potato chips bag becomes a building, where the inside is a cafe, and the big potato chips become a table for mini shopping carts.

5. Viewpoint / Anamorphic Optical Illusion

When the twisted patterns on the bottles are viewed at a specific point of view, they can be recognized as a meaningful texture or a perfect pattern.

6. Disorder / Mograph Cloner

The shelves in the miniature supermarket are disrupted by a mini shopping cart!

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TITLE DESIGN

Instead of directly overlapping texts on the screen, like what most title sequence designers did, we let the text become a real thing and an original part of each scene. For example, text is part of the package box design; or use masks to overlay the photorealistic rendering and non-photorealistic rendering or AOV maps generated during rendering at the same time.

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